We’re committed to helping app developers with discovery, distribution and monetization on all platforms so they can continue doing what they do best: creating awesome apps. Last year, we integrated our AdMob inventory into the AdWords system, giving mobile app developers access to many more new advertisers. And we’ve continued to invest in tools to help app developers succeed.

Today at I/O, we’re announcing that we’ve rebuilt AdMob, incorporating the best technology from our other ad platforms, like AdSense. It’s a particularly great tool to help small mobile app developers grow their business.

Starting today, we’ll begin rolling out the new AdMob to our developers. We expect it to be available for all of our developers globally in the coming months. If you’re an AdMob developer, you’ll see a notice in your account asking you to upgrade to the new AdMob.

With the new AdMob, some of the features available are:

• Smarter app promotion: Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition. We’re now bringing Conversion Optimizer to app developers using AdMob to promote their apps, so they can get the best possible number of installs for their budget. Choose a target cost per acquisition for each download, and Conversion Optimizer will show ads when they are most likely to lead to an install.
• Robust ad filters: Ensuring that your app is showing quality, relevant ads is important for app developers. Now, developers will have more control over which ads appear in their apps, by blocking sensitive categories, so they can increase relevancy and protect their brand.
• Maximized earnings: If developers want to show ads in their apps from more than one ad network, they can use AdMob Mediation with a new, simplified setup.
• Local payments: We’re introducing local currency payments, so developers don’t need to spend time calculating currency conversions and organizing money transfers.
• Intelligent reports: The new reporting interface enables app developers to slice the data in many ways with multi-dimensional reports that help them identify opportunities to grow. They can break down their reports over time by app or ad unit, platform, country, bid type, and more.

If a developer is just starting out, AdMob can connect them to more than a million advertisers globally, providing a consistent source of advertising revenue which can grow as their downloads take off.

We want AdMob to open up opportunities for many more app developers worldwide to help them build successful businesses. Join us at Google I/O at 11:15 AM PST today or watch a livestream of our talk: Build a Great App Business with AdMob, and see new demos.

Posted by Vishay Nihalani, Product Manager, AdMob

We’re pleased to announce that the recorded talks for the AdWords API Workshops are now available. The talks are from the workshop in New York, but we had the same agenda for all other locations. The major topics include

• Enhanced Campaigns and New Extensions Support
• New & Improved MCC Services
• OAuth2 authentication
• New Bidding & Budgeting
• Account Performance Tracking & Optimization (and introducing a new tool - Kratu)

We have made available all presentation slides used in the workshop. We hope this is useful for those who attended other locations or didn’t attend the event in person.

- Takeshi Hagikura, AdWords API Team

Editor's note: repost from Developers Blog, --Stan Grinberg

At Google I/O 2013, we will share the future of our platforms with you. Developers from all over the world are the key innovators of powerful, breakthrough technologies, and that’s why we challenged ourselves to make the Google I/O experience available to every developer, everywhere.



Watch Google I/O live
From the comfort of your own home, office, secret lair, or anywhere you have a reliable Internet connection, you can stream Google I/O May 15-16 live. Brought to you by Google Developers Live (GDL), the Google I/O homepage will become the GDL at I/O live streaming hub starting on May 15th at 9:00 AM PT (16:00 UTC). From this page, you can:

• Stream 4 channels of technical content on your computer, tablet, or phone. You’ll feel like you’re right there in the keynote and session rooms, listening to product announcements straight from the source. Live streaming will run on developers.google.com/io from 9 AM PT (16:00 UTC) to 7 PM PT (2:00 UTC) on May 15 and 16.
• Watch exclusive interviews with the Googlers behind the latest product announcements. This year, GDL will be on site, broadcasting one-on-one product deep dives, executive interviews, and Sandbox walkthroughs from the GDL stage.
• Get the latest news in real-time. We’ll be posting official announcements during I/O. You’ll be able to see the feed on the Google I/O homepage, in the I/O mobile app (coming soon), and on +Google Developers.
• Never miss a session. All Google I/O technical sessions will be recorded and posted toGDL and the Google Developers YouTube channel. Subscribe to our YouTube channel for archived session updates.

Live blog the keynote
Grab our live blogging gadget to add the keynote live stream to your own site or blog. Customize the gadget with your site or blog name, live blog alongside real-time Google announcements, and share a dynamic Google I/O experience with your readers. Have questions? For more info, check out our live blogging gadget FAQ.

Get together locally
Experience Google I/O with your local developer community by hosting or attending an I/O Extended event. If you’re hosting, register here and learn how to hold a totally epic event with our handy Organizer Guide. Otherwise, with over 400 sites in 90+ countries, chances are good that there is an I/O Extended event near you. Find an event now!

And before I/O, tune in to Google Developers Live programming to connect with Google engineers, prep for this year’s event, and browse our archived content. For official conference updates, add +Google Developers to your Circles, follow #io13 for big announcements, join the Google I/O community, and keep an eye on the Google I/O site.

--Mike Winton, Director of Developer Relations

We recently created two visual representations, the Basic SDK Interaction Diagram and the SDK-Player Interaction Diagram, that illustrate the actions that occur once your video player is fully integrated with the v3 IMA SDK. These diagrams outline both:

• the high level interactions that take place among the IMA SDK, DoubleClick for Publishers (DFP), AdSense for Video (AFV), Ad Exchange (AdX) and any third party ad servers
• the more detailed communications that take place between the IMA SDK and your video player

The diagrams are meant to assist you when integrating your video player with the v3 IMA SDK. They can help to visualize the interactions that are taking place when video content and ads are being played (as well as the sequence in which these actions are occurring). Both diagrams are available within the left-hand navigation of the IMA SDK documentation under Resources and are linked to directly from within the IMA HTML5 SDK and IMA Flash SDK Working with Ads pages.

Feel free to contact us on the forum if you have any questions about these new learning tools and if you found them useful (or use the Feedback on this document link on the page). You can also reach out to us on our Google+ page.

- Joe Roepcke, IMA SDK Team

We are pleased to announce that updated localized editions of the IMA SDK v3 documentation are now available for the following languages:

• Spanish
• Japanese
• Korean
• Brazilian Portuguese
• Russian
• Chinese (Simplified)
• Chinese (Traditional)

To view the localized edition of the latest documentation, be sure to select the desired language from the menu in the footer of any page.

Let us know on the forum if you have any questions about our localized content (or use the “Feedback on this document” link in the upper right-hand corner of any page). You can also reach out to us on Google+ page.

- Joe Roepcke, IMA SDK Team

We recently announced the ability to set an eCPM floor when making requests to the AdMob network. This post will show you how to set up this new feature to get the maximum benefit from the AdMob network.

First of all, we highly recommend that you create a new AdMob publisher ID on admob.com for each Mediation Placement you want to configure with AdMob eCPM floor. By creating a unique publisher ID, you’ll get fine grained reporting on how eCPM floor is performing on each of your placements.

Next, select Add Ad Network on your mediation placement, and add the AdMob eCPM Floor Beta network. In the Ad Network Configuration Settings, point this network to your newly created eCPM floor publisher ID.

Note: If you didn’t previously have a mediation placement, you’ll need to create a mediation placement on mediation.admob.com, and use the mediation placement ID in your application in place of your AdMob publisher ID.

Finally, you need to update your allocation to give the AdMob eCPM Floor Beta network an eCPM value. A suitable value for the eCPM floor is a value higher than the highest eCPM you’re getting from other networks.

In the sample below, Ad Network A is getting $0.37 eCPM. By setting AdMob eCPM Floor Beta slightly higher at $0.40, AdMob Mediation will first try to fetch an ad worth $0.40 eCPM from the AdMob Network. If it can’t fill that request, Mediation will try Ad network A, followed by Ad network B. If neither of those networks can fill the request, Mediation will come back to the AdMob network to fetch an ad without the eCPM floor restriction.

This new configuration will increase your ad revenue for requests fulfilled by AdMob eCPM Floor Beta, while still maintaining the same revenue from the rest of your requests where AdMob cannot fill the eCPM Floor request. You can also track your eCPM Floor performance by viewing sites and apps reporting for your newly created eCPM floor publisher ID.

If you have any questions about eCPM Floor or AdMob in general, please direct them to our forum. You can also follow us on our Google+ page to get updates on all Google ads developer products.

 - Eric Leichtenschlag, AdMob Team

To provide more control and precision over bids in enhanced campaigns, we’ve now made ad group level mobile bid adjustments available in the AdWords API, as previously announced.

While the majority of advertisers will still see the most value in using the existing campaign level bid adjustments, this new feature will be useful for those who wish to set different mobile bid adjustments within an enhanced campaign. The functionality is accessible via the new AdGroupBidModifierService for all currently available AdWords API versions. It is not required to migrate to a different version of the API to use this new service. Please refer to this guide covering technical aspects of the release.

The new feature is only available for enhanced campaigns, so if you haven’t upgraded yet, now would be a good time. As a reminder, we will begin automatically upgrading all AdWords campaigns to enhanced campaigns starting on July 22, 2013.

If you have any questions regarding this new feature or enhanced campaigns, feel free to ask us on the forum, during office hours or via the Plus page.

 - Danial Klimkin, Ads Developer Relations Team.